At this level, compliance is really about repeatability and control. [newline]And because that’s nearly impossible to do with native tools alone, many enterprise teams lean on platforms like Hootsuite to keep everything trackable. We’ll walk you through the most important compliance elements to protect your brand. This is how Xerox encourages its employees to ensure positive communication with the customers. Getting the wrong information out there will considerably damage your credibility, hence update your brand’s information regularly and ensure that you post authentic content.
This ensures that all employees understand the potential impact of their actions online and are motivated to maintain a professional and respectful online presence. Company resources, including devices, internet access, and social media accounts, are provided to employees for work-related tasks. Personal use of social media during working hours should be limited to break times and should not interfere with productivity. Misuse of company resources for non-work-related social media activity may result in disciplinary action. Social media is a powerful tool that can shape perceptions, build networks, and influence public opinion.
Clarify how you identify post authors (if at all) and how often team members introduce themselves in video content. The idea is that your audience on each platform should know what to expect. If they’re used to 15-second Reels, it might be confusing and tedious to get sucked into a 90-second version.
To ensure optimal productivity, [company name] allows its employees to access personal social media channels at work for at least [number of hours] per day. We do ask our employees to be responsible with their time and always ensure deadlines and job responsibilities are completed on time. Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, customer experience, AI, and social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn livestream chat on Mondays at 12 noon Pacific.
For Businesses
The safer your employees are with their social media actions, the more secure your business becomes. Regardless of whether or not your employees are speaking for you, the world might view them as a reflection of your brand. If your employees are acting questionably online, this raises suspicion about your business too. A successful social media policy reflects the needs and concerns of your workforce. Maintaining confidentiality regarding workplace issues on social media is essential to protect company interests and reduce conflict exposure. Proper privacy settings and awareness of location tracking features can help safeguard sensitive information.
I’ve seen agency employees post on behalf of a client and not disclose it. While other companies have disclosure guidelines in their policies, Intel takes it step further and makes sure its team knows exactly what Intel expects when it comes to FTC disclosures. There are three sections for disclosure, protect trade secrets, and use common sense.
Massachusetts General Hospital Social Media Guidelines
This section aims to protect your company from harm if people post about it on social media. It covers items such as proprietary information, negative sentiments about the company, and the company’s right to take disciplinary action. This section of our template lays out when employees must follow the policy. This includes managing company accounts and their personal use that affects employees or the company. Creating a Social Media Policy is crucial when employees are promoting your brand. This policy should outline guidelines for writing about your company and products and clarify who is responsible for posting.
Providing employees with hypothetical examples of what is and isn’t allowed can help them better understand the policy in action. For example, Dell Technologies’ Five Social Media Principles mentions the guidelines are reiterated in onboarding. This section also lists zero-tolerance behavior, rules of thumb and specific steps to protect security, privacy and legal compliance. An excellent way to ensure conflicts are always handled properly from the start is to set up pre-approved responses to common issues in a social media management platform like Sprout Social. These responses show your brand is aware of their concern and will direct them to the right person to resolve the problem.
Those cases, however, are still winding their way through the court appeals process and currently there is no definitive ruling from the United States Supreme Court. We encourage your posts and comments in social media channels maintained by Mass General. Lilium, a producer of electric jets, provides detailed information about the use of personal social media data. Since the company is based in Germany, the policy is designed to comply with GDPR. A social media compliance policy is a simple but effective way to educate your employees.
Clear social media brand guidelines can help mitigate a whole host of risks. Especially when combined with a well-thought-out social media policy. Learn the difference between a social media policy and social media guidelines, check out some real-life examples, and grab a free template. Furthermore, all personal websites must be in accord with all Diocese of Raleigh policies and Code of Conduct for Church Personnel of the Diocese of Raleigh. Parish websites and social media accounts should be careful when linking to a minor’s website or social media account, and should be considerate of the wishes of the minor’s parent(s).
Of course, the most secure platform for doing the legwork to create your social media policy is the BoardEffect board management system. Your nonprofit’s reputation is on the line every day, and the issue of social media is a serious, contemporary issue that warrants protection. A company’s social media policy, no matter how stellar, is futile if it exists merely on paper. Rolling out the policy ensures it permeates through every layer of the organization.